For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

From November 5 to 8, the group of friends from Hue Fellow Countrymen Association in Bao Loc, together with Cuong Vy Wedding Center - Bao Loc, Lam Dong, organized a trip to support people affected by the floods, those in difficult circumstances, rescue and relief forces, and schools in Hue City.

The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.

On the morning of November 3, 1,135 households with 3,121 people from 32 communes and wards were relocated to safe areas by the local authorities and functional agencies.

Over the past few days, people from villages across Dan Dien Commune have been encouraging one another to visit the floating fish farms along the Bo River to buy fish in support of local farmers. Some families bought a few fish, others only one, but everyone said the same thing: “It’s just our way of sharing a little of their hardship”. That’s all they could do, as the recent floods had wiped out tens of tons of fish raised by families living along the Bo River.

The recent floods caused severe damage not only in lowland areas but also in mountainous regions. Local authorities are making every effort to repair infrastructure and supply food and clean water to isolated communities.

On October 31st, hundreds of officers and soldiers from the City Military Command and Division 968 (Military Region 4) were deployed to localities to assist residents in overcoming the aftermath of severe floods.

On the morning of October 31st, Mr. Phan Thien Dinh, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee, together with leaders of local departments and agencies, received 1 billion VND in aid from Carlsberg Vietnam to help local residents recover from the recent flood damage.

This was the direction given by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of the City Party Committee, while inspecting the flood situation and response work in the Northern localities of the city.

On the morning of October 27, a representative of Loc An Commune People's Committee announced that forces had coordinated with locals to successfully assist a woman in labor to give birth at home.