On the occasion of the Lunar New Year of the Horse 2026, on the evening of February 2, Hue City Party Committee, People's Council, People's Committee, and the Vietnam Fatherland Front Committee of Hue City organized a Spring Reception to meet, congratulate, and express gratitude to diplomatic agencies, international organizations, investors, experts, and friends, who have partnered and cooperated with the locality over the past years.

While not as large-scale or bustling as many famous flower villages in the North and the South such as Sa Dec (Dong Thap), Cai Mon (Vinh Long), Nhat Tan, Tay Tuu (Hanoi), or Thai Phien (Lam Dong)…, the flower villages supplying Tet flowers in Hue remain vibrant and deeply imbued with local cultural identity.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

From areca sheaths once regarded as agricultural waste, Truong Van Toi (born 2000, Hue City) has built a model to produce bowls and plates from areca sheaths, aiming to reduce plastic waste, create livelihoods for local people, and open up an environmentally friendly consumption pathway.

Amid complex developments of Nipah virus disease in several countries, Hue City’s health sector is stepping up surveillance and implementing proactive prevention and control measures to prevent the risk of the disease entering and spreading within the community.

On the morning of January 24, the City’s Red Cross Society, in coordination with the local authorities of Chan May - Lang Co Commune and the main sponsor, Heineken Brewery Vietnam Co., Ltd., held the opening ceremony of the “Humanitarian Tet Market - Spring of Binh Ngo 2026” and presented 300 Tet gift packages to disadvantaged residents in the commune.

The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

The Cooperative Fair, held by the City Cooperative Alliance over two days, January 17 -18, at the Cooperative Economy Platform (16 Nguyen Luong Bang, Thuan Hoa Ward), was not only a shopping destination, but also a vital bridge bringing clean agricultural produce, OCOP products, and local specialties closer to consumers, contributing to spreading the value of the collective economy and building trust in local agricultural products.

Despite being widely recognized for its deep-rooted football tradition, Hue has struggled for years with the thorny issue of retaining young talents. Numerous players nurtured by local training centers have moved on upon reaching a critical stage of development, steadily eroding the pool of successors for Hue football.