In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

On the afternoon of September 9, Hue City People's Committee, in collaboration with Vietnam Academy of Science and Technology, held a review of the science and technology cooperation program for the 2022 - 2025 period, with a vision toward 2030, and signed an agreement on cooperation in science and technology activities between the two sides for the 2025 - 2030 period.

On the afternoon of September 8, Hue Central Hospital held a discharge ceremony for pediatric patient Vu Quynh C. (6 years old, from Bac Ninh), who had just successfully undergone an allogeneic bone marrow transplant to treat Thalassemia. This was the hospital’s 11th Thalassemia bone marrow transplant, and notably the first case in Vietnam using marrow donated by the patient’s biological mother.

This was a key focus at the event “Tech Startup Day: Connecting the Technology Startup Ecosystem in Hue”, organized by the Hue Innovation Hub on August 29.

During 2 days, including September 6 and 7, Hue Youth Union held a program called the Journey of “Hue’s youth with homeland’s sea and islands” in 2025 in Quang Tri Province.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

On the occasion of the Great Vu Lan (Ullambana) Festival of Filial Piety, the Social Charity Board of the Vietnam Buddhist Sangha in Hue City recently organized activities to present loving gifts to lonely elderly people and disadvantaged children.

A kite originating from Hue, which has been preserved for nearly 60 years in a museum in the United States, was discovered by a Vietnamese restoration expert. Through numerous accompanying documents, together with a passion for cultural roots, that expert “told the story” about how the kite was ordered in Hue Ancient Capital, then taken all the way to the U.S., and became an artistic artifact, etc…. It was truly fascinating.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.