On the morning of March 25th, in Hue City, the Organizing Board of Miss Jewelry Vietnam 2026 held a press conference to officially announce the event, attracting the attention of numerous experts, artisans, and media outlets.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

In the cultural life of Hue, tea is not simply a beverage but a way of living imbued with ceremonial depth and aesthetic, intertwined with social conduct, the unhurried rhythm of life, and the quiet composure of the people of this ancient imperial city. The art of drinking tea in Hue, therefore, reflects not only the taste of appreciation but also cultural refinement, a philosophy of life, and the lifestyle of a city that once served as the nation’s political and cultural center.

On the morning of March 25, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held its graduation ceremony in 2026.

On March 23rd, the University of Medicine and Pharmacy, Hue University organized a career orientation program for students graduating in 2026 in an in-person format, attracting a large number of final-year students from various disciplines.

From March 24 to 26, the University of Medicine and Pharmacy, Hue University, in collaboration with the Arpan Global (the USA), organizes a community health screening and consultation program at the university campus, the university hospital, and the City Social Work Center and Children’s Protection Fund.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

In celebration of the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union (March 26, 1931 - March 26, 2026), the 51st anniversary of Hue’s Liberation Day, and the successful election of deputies to the National Assembly and People’s Councils at all levels for the 2026 - 2031 term, many schools across the city have organized vibrant activities, fostering a spirit of enthusiasm in learning and self-improvement among students.