On the morning of July 11, Phong Dinh Ward People’s Committee officially launched the Hue Community Ao Dai Week 2026 at Phuoc Tich Ancient Village under the theme “Traditional Ao Dai - Old Scent of the Ancient Village”.

On the afternoon of July 10, Hue Monuments Conservation Center, in collaboration with Hue Museum of Royal Antiquities, Ho Chi Minh Antique Association, and private collectors, opened an exhibition titled “Golden Heritage - A Convergence of Excellence” at Long An Palace - Hue Museum of Royal Antiquities.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

Having withstood countless historical upheavals, tens of thousands of precious Nguyen Dynasty Woodblocks were inscribed on UNESCO’s Memory of the World Register in 2009, becoming Viet Nam’s first World Documentary Heritage. They are currently preserved under strict archival conditions at the National Archives Center No. IV in Da Lat (now located in Cam Ly Ward, Da Lat City, Lam Dong Province).

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.

On July 4, the Hoa Chau Ward People’s Committee welcomed and held a working session with a delegation from Cergy City (French Republic), led by Ms. Malika Yebdri, First Deputy Mayor of Cergy in charge of Culture, Cultural Heritage, and International Cooperation.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.