Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Artisan of lacquer and gilding Bui Van Trinh has recently been honored with the title of Meritorious Artisan, awarded by the President, marking more than thirty-five years of dedication to preserving national cultural heritage in the field of handicrafts. Yet, for him, the greatest joy has always been the moment of contemplating a completed work, shimmering with lacquer and gold under his own hands.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

Lacquer art is not only the pride of the nation’s fine arts, but also an invaluable cultural heritage. This assertion was emphasized by many experts at the seminar “The journey of Vietnamese lacquer from heritage to the future (1930 - 2030)”.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.