On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the morning of August 29, a series of cultural and educational events took place at the Ngo Mon Square, including a reenactment of the Truyen Lo Ceremony from the Nguyen Dynasty, the announcement of Hue’s Heritage Promotion Ambassador, and a ceremony honoring the ‘School Honor Students’ of the 2025 - 2026 academic year.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

On June 19th, at Hue Imperial Citadel, MONO, a singer, officially held a countdown event to launch his new music video, “Cong Tu Van Tho”.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.