Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

With the efforts of local authorities, the Government as well as international organizations, after 30 years of being honored as a world heritage site by UNESCO, the Complex of Hue Monuments has gradually recovered its original appearance and is in its phase of stability, development and value promotion.