In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

Amid the tranquil rhythm of life in Hue, music still finds places of its own to resonate, not on grand stages, but in small rooms, where young people freely pour their passion into an ever-growing number of local recording studios.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

The development of the labor market is not only linked with social welfare but also serves as a pillar for sustainable growth. Hue City is focusing on investing in resources, at the same time expanding employment opportunities, and accompanying businesses and workers in the new phase.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

That is the vast green casuarina forest that the people of Thai Duong Thuong village (formerly Hai Duong Commune, now part of Thuan An Ward, Hue City) planted decades ago to shield them from the winds, stop the sand, and protect the village. Amidst the vast sky and land, the casuarina trees grow lush and strong, becoming a sturdy shield, guarding the village from waves and winds, and the harshness of the sea.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

After the national reunification, Thanh Thuy, Phu Bai, and Huong Thuy wards (formerly Huong Thuy Town), once purely agricultural with virtually no urban infrastructure, have undergone sweeping changes, worthy of their role as the southern growth engine of centrally governed Hue City.