Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

In the article “Pho Loi River through the Nguyen Dynasty’s Woodblock”, the author Thom Quang cited a historical information: “In Dai Nam thuc luc woodblock No. 154, the carved page 2 recorded that in the year At Mui of Lunar Calendar (1835), Emperor Minh Mang issued an edict for Thua Thien Hue Province to dig Pho Loi River”. Pho Loi River stretches along the route from Hue, starting from the point where it meets the Huong River and then flowing out to Thuan An seaport.

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

A friend of mine just came from the Southeastern region to visit Hue. After a day visiting various destinations, from the Imperial Citadel to the tombs of Emperors Gia Long and Minh Mang, then heading to the Van Thanh - Vo Thanh temples and Thien Mu Pagoda, my friend warmly remarked: “In Hue, wherever you go, you can see the Huong River. Now I understand why people here are so gentle and friendly. In this scene, by this river, it’s hard even to get upset!”.

A workshop was held to evaluate the implementation of environmental criteria in the new-style rural building programme, with the goal of building modern, green, and sustainable new rural areas in the period of 2026 - 2030.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.