Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

Hue City is undergoing significant transformations, emerging with a new urban identity as a centrally-governed city.

On February 20th, Hue University announced the launch of the 7th edition of the Hue University Start-up and Innovation Idea Competition.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

When mentioning the artisan Mai Thi Hop (born in 1963, of the Ta Oi ethnic group, from Lam Dot commune, A Luoi district), people often known her as the person who preserves and upholds the cultural identity of her ethnic group through 'Zeng.' Her entire life has been closely associated with interesting stories revolving around this unique handicraft product...

Hue Thanh tra grapefruit is very distinctive and easy to identify compared to other products of the same type, such as its fruit shape, color, aroma and sweet, fragrant taste...

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

With numerous precious artifacts, the Museum space of Ethnology - Archeology (belonging to the Faculty of History, University of Sciences, Hue University) is not only a place for students to carry out research and study but also an ideal destination attracting interests of cultural and research circles in Hue.