With its own strengths and unique characteristics, Thua Thien Hue has built and developed ecotourism products at streams and waterfalls, being predicted to create a breakthrough in ecotourism.

According to the Plant Protection Department under the Ministry of Agriculture and Rural Development (MARD), on August 8, 2023, the Animal and Plant Health Inspection Service (APHIS) under the United States Department of Agriculture (USDA) has just sent a letter to this agency to inform about the opening of the United States (US) market for Vietnamese fresh coconuts.

Developing eco-tourism sites associated with streams and waterfalls is one of the directions that Nam Dong district has been focusing on and will continue to exploit.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

The German newspaper “Focus” has published an article on Asian development in which it highly appreciated Vietnam's growth potentials.

Becoming a National University is an important goal of Hue University, contributing to make Thua Thien Hue a centrally-governed city. To achieve this important goal, Hue University has promoted all its internal resources.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

A fledgling sport notwithstanding, Thua Thien Hue sepak takraw has shown its strength and development. With a team of young and good-quality athletes, Thua Thien Hue sepak takraw gradually changes the color of medals through the tournaments.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.