On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.

During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

“Social impact businesses and sustainable business: Awareness and support policies” was the topic of a seminar held on the afternoon of April 10. The event was organized by the Provincial Department of Planning and Investment in collaboration with the Enterprise Development Agency, a unit under the Ministry of Planning and Investment (MPI).

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

Hue travel businesses and partners in Malaysia have agreed to initially organize tours in the form of charters to bring visitors directly to each other country.

On March 20, Secretary of the Provincial Party Committee Le Truong Luu received H.E. Oh Youngju, Ambassador Extraordinary and Plenipotentiary of the Republic of Korea to Vietnam.

With 143 households living in facade areas and alleys, 75 of which are businesses and individual business households, and nearly 900 cars and motorbikes, Hue City People's Committee is implementing the plans to separate traffic flow, arrange the parking and develop business sidewalk rental in Hai Ba Trung Pedestrian Street.