On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

The 2nd Hueba Jogging - 2025 held by the City Business Association, in collaboration with 75GROUP Investment & Development JSC took place on the morning of August 3, attracting the participation of over 4.000 runners. This was the final activity of the 3rd “Hue Sports Festival” – 2025, a sports day for community health.

Giving up a stable job in Da Nang City, Tran Huu Tri (born in 1995), from Ka Tu village, Huong Phu commune, Phuc Loc district (now part of Khe Tre commune), decided to return to his hometown to start a business with a farmstay model that combines organic farming and experiential tourism.

The recently reached trade agreement between Vietnam and the United States is being hailed by analysts as a significant milestone that helps eliminate one of the most pressing uncertainties for businesses and investors in recent times.

In the context of digital transformation becoming an inevitable trend, businesses must incorporate artificial intelligence (AI) into their operations as a pressing requirement to enhance labor productivity and boost business efficiency.

On the morning of May 28th, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People's Committee of Phu An Commune (Phu Vang District), launched a plastic-reduced tourism site at Chuon Lagoon.

For four consecutive years, Hue City has ranked among the top 10 provinces and cities nationwide in the Provincial Competitiveness Index (PCI). This is a remarkable achievement for Thua Thien Hue (now Hue City), especially in the context of increasingly fierce competition among localities to attract investment. The result not only reflects a stable business and investment environment, but also demonstrates a significant shift in governance mindset and the improved quality of the civil servants – a pioneering force in building a service-oriented government.

A professional training course for swimming and diving lifeguards in 2025, organized by the Department of Culture and Sports, is taking place from May 15 to 19 at the city's Sports Center (the swimming pool at 2 Le Quy Don Street). A large number of trainees from the sports and education sectors, as well as water sports businesses in the city, are participating.

On the morning of May 10, the Department of Science and Technology in collaboration with the Department of Finance and Hue City Business Association held a ceremony to announce the digital platform “For Businesses”, which is integrated on Hue-S, and the “Digital Working” platform for the City Business Association Office and its members.