On the afternoon of March 5th, a working delegation from the Standing Board of the City Party Committee, led by Mr. Nguyen Dinh Trung, member of the Party Central Committee and Secretary of Hue City Party Committee, visited and held a working session at Carlsberg Vietnam in Phu Bai. Joining the delegation were Mr. Pham Duc Tien, Permanent Deputy Secretary of the City Party Committee; member of the Standing Committee and Vice Chairman of Hue City People's Committee Phan Quy Phuong; along with leaders of several relevant city departments and agencies.

From the “bottlenecks” in project management and business operations to a drive for innovation, young businessman Dang Phuoc Toan and his partners have developed and grown CheckNow - a real-time data management platform, emerging as a new hallmark of Hue’s young businessman community on its digital transformation journey.

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

I visited An Dinh Palace on a warm, sunny early spring day. Not counting the respectful foreign visitors pausing before each artifact, I figured that among the more than 20 young people bustling about in ao-dai, with flowers, striking various poses for photos, few knew that they were standing very close to the remnants of a famous theater from the end of the Nguyen Dynasty that has now completely disappeared: Cuu Tu Dai.

From a modest family yard to a Hue yellow apricot garden spanning thousands of square meters, the journey of Mr. Nguyen Phi Truong (Quang Dien), a 9X businessman, is not only a successful youth startup story but also a testament to the momentum of modern agricultural thinking in the digital era.

On the evening of February 16 (the 29th day of the Lunar December), just before the sacred moment of Lunar New Year’s Eve welcoming the Binh Ngo Spring 2026, city leaders visited and extended New Year greetings to agencies, organizations, businesses, and personnel on duty.

A quick lunch when the afternoon has already faded into evening, and a dinner late at night, despite the hard work, orchid arrangers during Tet season remain cheerful and excited, because the job is not only a way to earn a living, but also a way to satisfy their passion.

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).