To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

With the theme “Shaping the Future," Open Day Festival 2025, organized by Hue College, attracted more than 2,300 students from secondary schools across Hue City, along with participation from various organizations and businesses.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

Hue is developing every day, yet it never loses its peaceful rhythm. Amidst the hustle and bustle of life, many visitors set aside their worries and come to Hue to immerse themselves in the serenity and purity of nature.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

On January 20, the University of Education, Hue University, organized a program themed “Spring Connecting - Tet Sharing”, taking students to return home to celebrate At Ty Lunar new year - 2025.

Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

Amid the bustling rhythm of urban life, I love taking a long pause to enjoy the slow and steady pedaling of Hue’s cyclo drivers. There, although I deeply sympathize with the hard work of these men, who are the breadwinners of their families, in turn, it also reminds me of the strangely peaceful feeling of Hue.

On the evening of January 11th, in Trung Son Commune (A Luoi District), the Border Guard Command of Hue City, in collaboration with the Vietnam Fatherland Front Committee of Hue City, organized the flagship program “Border Spring warms the people’s hearts” in celebration of the At Ty Lunar New Year - 2025.