In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

On the morning of March 19, Hue City People’s Committee held a groundbreaking ceremony for 3 projects to build multi-level boarding schools, covering primary and secondary education, in A Luoi 1, A Luoi 2, and A Luoi 5 Communes.

Building a digital data infrastructure to preserve history on maps is the mission that Le Quang Tue, founder and manager of the Vietnam Map Archive project, and his team members have been quietly pursuing. To date, Tue’s team has digitized over 200 ancient maps of Vietnam, including ancient maps of Hue.

On the afternoon of March 10, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, chaired a meeting with relevant departments, sectors, and units to review reports and provide feedback on night-time economic development projects in the area.

On the morning of February 24, at Thuy Tien Lake Park, the City People’s Committee held the launching ceremony of the “Tree-Planting Festival in Eternal Gratitude to Uncle Ho” for Binh Ngo Spring 2026.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

On the morning of February 1, at Co.opmart Hue supermarket, Hue City Young Entrepreneurs Association, in collaboration with Hue City Cooperative Alliance and Saigon Co.op, held the opening ceremony for a Tet Fair themed “Stop by for Tet and you’ll like it - Step in and you’ll love it - Co.opmart Hue: Available on the shelf, ready to buy”.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.