The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.

After more than two months of dedicated creation, ceramic artworks by artists and sculptors have allowed viewers to appreciate the immortal beauty of President Ho Chi Minh's ideology, soul, life, and career.

“The beaches in Hue are well-known as some of the most interesting destinations that you shouldn’t miss when visiting the ancient capital. Their beauty can be summed up in three words: “fascinating the soul”.

On the morning of June 28, the organizing committee of Miss Golf Vietnam 2025 and Miss Pickleball Vietnam 2025 announced the official launch of two national-scale beauty pageants: Miss Golf Vietnam 2025 and Miss Pickleball Vietnam 2025.

After an emotional coronation night on the floating stage on the Huong River, the Top 3 Miss Vietnam 2024 officially debuted to the press at a press conference on June 28. With radiant smiles, confidence, and a spirit of dedication, these Gen Z beauties promise to spread positive values during their two-year reign.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

The two riverside walking routes along the Perfume River have not only opened up a high-quality living space but also created vibrant highlights, contributing to honoring the river’s scenic beauty.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

Firmiana simplex (also known as Chinese parasol) - the “royal flower” - is now in full bloom in the Imperial land of Hue.