After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

The two riverside walking routes along the Perfume River have not only opened up a high-quality living space but also created vibrant highlights, contributing to honoring the river’s scenic beauty.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

Firmiana simplex (also known as Chinese parasol) - the “royal flower” - is now in full bloom in the Imperial land of Hue.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

Flowing through the center of Hue City, the Huong River, a heritage river, is one of the iconic symbols of Hue Ancient Capital. Visitors to Hue will surely be enchanted not only by the Huong River but also by the peaceful, tranquil, and vibrant beauty of the Dong Ba River, the An Cuu River, and the Ngu Ha River, etc. This is why Hue is known as the “city of rivers”. Associated with over 700 years of history in expanding and developing the land of Thuan Hoa - Phu Xuan, each of these rivers is not just a natural landscape, but also a historical and cultural witness to this land.

The beauty and extent of Hue’s coastline is undeniable. According to many economic experts, if Hue knows how to exploit and expand these spaces, it will significantly increase the state’s budget revenue.

Located about 20km west of Hue Imperial City, Emperor Gia Long's Mausoleum (or Thien Tho Mausoleum) is a relic of the Complex of Hue Monuments, which has been recognized by the UNESCO as a World Cultural Heritage Site.

On the afternoon of February 28, the “Registration day for Miss Vietnam 2024” took place at Hue University, the beauty pageant is hosted by Hue City.

Sipping tea is a delicate beauty of people in the Ancient Capital City. Especially Hue people have long connected their tea drinking with the Huong river _ the soul of the region.