As the old saying goes, “vải Trạng cung Diên, nhãn lồng Phụng Tiên” (Trang Lychees from the Cung Dien area; spathe-wrapped longans from Phung Tien, a former royal garden district). Today, Hue’s longan season still preserves its original sweetness, enticing those passing the ancient citadel to pause and savor the taste.

When people think of Hue, many envision a serene land “steeped” in Buddhism with hundreds of temples and pagodas. Amid the bustling rhythm of a modern Hue, life behind each pagoda gate is far from dull, but it is a refined embodiment of spiritual beauty that deeply enriches the inner world of many residents of the Ancient Capital. Here, every scene, every space, every presence expressed a quiet, profound stillness, like a sutra in motion.

The 2nd Ancient Capital Hue 3x3 Basketball Tournament - 2025 kicked off on the night of August 1 at Aeon Mall Hue. The tournament is part of the Hue Sports Festival 2025 and it is hosted by NYX Basketball Club.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.

At the beginning of July, David Greilsammer - a renowned French pianist, delivered a captivating performance at Hue Academy of Music under the theme “Fairies, Dreams, and Dances”. This marked his second visit to the Ancient Capital.

Hue Ancient Capital is a paradise for vegetarian cuisine. On the first and fifteenth days of the lunar month, even restaurants that usually serve meat often switch entirely to vegetarian dishes. This is hardly surprising, given that Hue is one of Vietnam’s major Buddhist centers, a land steeped in spiritual traditions, where eating vegetarian food has become a beautiful cultural feature.

Hue and Nara, both are former Ancient Capitals of Vietnam and Japan respectively, are strengthening their cooperative ties amid a global trend shifting toward “local cooperation for global benefit”. This marks the emergence of a new, profound model of partnership, rooted in concrete development goals that place people and heritage at the center.

Hue is not only ancient with its heritage system; through the lens of domestic and international photographers, Hue is also poetic and emotional, filled with everyday scenes and the simplicity and kindness of its people.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

“The beaches in Hue are well-known as some of the most interesting destinations that you shouldn’t miss when visiting the ancient capital. Their beauty can be summed up in three words: “fascinating the soul”.