Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

On the afternoon of Jun 1st, the third season of TEDXLe Loi Street took place at Hue UK Academy, attracting over 200 attendants, including students and those loving and cherishing the cultural values of the ancient capital.

Over time, the remaining French architectural works in Hue ancient Imperial City are considered valuable architectural heritage, adding a touch of elegance to the historical and cultural flow of the region.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.

Ngu My Thanh, a long-standing fishing village by Tam Giang lagoon (Quang Loi, Quang Dien, Hue City) has become well-known in the tourism community of the Ancient Capital, and it is recognized by the People’s Committee of Hue City as a community-based tourism destination.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.