In recent years, at many festivals and events in Hue city, Phan Huy Thanh has impressed music lovers with his distinctive songs composed and sung by the musician himself, such as Non (The Conical Hat), An gi o Hue? (What to Eat in Hue), Tu dien Co do (The Ancient Capital Dictionary), etc.

Nicholas Cornet’s photobook, named ‘Vietnamese Pagodas’, was recently republished. It invites viewers to connect with the emotion of a cultural space deeply rooted in the spiritual life of the Vietnamese people.

On the morning of July 11, Phong Dinh Ward People’s Committee officially launched the Hue Community Ao Dai Week 2026 at Phuoc Tich Ancient Village under the theme “Traditional Ao Dai - Old Scent of the Ancient Village”.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

More than just a place serving authentic dishes from the Ancient Capital, Hue Thuong restaurant in the heart of Osaka, Japan, has become a familiar gathering place for Hue natives living far from home. Through every delicately prepared dish, the restaurant preserves and shares the cultural values and culinary essence of Hue.

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Quoc An, one of the oldest ancestral pagodas in Hue, is well known not only for its ancient architecture or long history, but also for its collection of statues, antiques, and precious documents, which are preserved almost intact.