Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

Reaching Hue to perform for the first time on the occasion of the Hue Traditional Craft Festival 2023, the Belgian Namur stilt art troupe received enthusiastic cheer and welcome from tourists and locals. On every route the stilt troupe passed, at the intersection where the stilt troupe stopped, the stream of crowded people admired the talented performances both thrilling and humorous by the artists

Specifically, from April 29th to May 3rd, Thua Thien Hue tourism welcomed 99,000 visitor arrivals, an increase of 80% compared to 2022, in which there were about 36.3 thousand international visitors, an increase of 26 times. Guest stay is estimated at 54.4 thousand people, an increase of 70%.

In the first two days of Hung Kings Commemoration Day, anniversaries of Liberation Day (April 30), and International Labor Day (May 1), Hue tourism welcomed over 30.000 tourist arrivals, all hotels in the provincial area worked at full capacity.

On April 27, Hue University of Medicine and Pharmacy and the University Hospital held a meeting to welcome a delegation of experts from TranTien Foundation (USA).

Cecile Le Pham Fine Arts Museum (53 Ham Nghi, Hue City) is a newly launched non-public museum that welcomes visitors. This is the passion of Ms. Cecile Le Pham (a Vietnamese French person) after nearly 30 years of collecting artifacts from all over the world.

With only 4 days left until the Hung Kings Commemoration Day holiday, and April 30 and May 1 holidays, Thua Thien Hue's tourism industry is ready to welcome tourists on these holidays.

On the afternoon of March 20, Hue Monuments Conservation Center welcomed H.E. Oh Youngju, new Korean Ambassador Extraordinary and Plenipotentiary to Vietnam, and other members of the delegation to visit Hue Imperial Palace.