The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

From July 7 - 11, a delegation of the Department of Public Security of Hue City, led by Colonel Duong Van Thoan, Deputy Director of Hue City’s Department of Public Security, along with representatives from the Foreign Relations Department, Ministry of Public Security, visited and worked with the Department of Public Security of Shandong Province, the People's Republic of China.

The contributions and legacy of Diem Phung Thi - a sculptor, have left a profound impact on the global sculpting scene. Hue is fortunate that she chose to return and spend the rest of her life here, ultimately donating her artistic legacy to the city. Since then, many artists have come to visit, drawing inspiration and creating their own works as if they engaged in a boundless “conversation”.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

“The beaches in Hue are well-known as some of the most interesting destinations that you shouldn’t miss when visiting the ancient capital. Their beauty can be summed up in three words: “fascinating the soul”.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

Hue, a central region with harsh weather. The summer sun burns the skin, and the rainy season brings constant flooding, making it very difficult to grow flowers. Yet, Hue has changed a lot. Visitors returning from afar, after strolling through Hue’s streets, are often surprised and delighted, exclaiming: “Hue has so many beautiful flowers these days!”

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On May 22nd, during his working visit to Vietnam, Director of the UNESCO World Heritage Center, Lazare Eloundou Assomo, toured several heritage sites in Hue including the Imperial Citadel, the Museum of Royal Antiquities, and An Dinh Palace to conduct a field survey and learn about the management, conservation and promotion of World Cultural Heritage values ​​in the locality.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.