Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.

On June 22nd, an impressive assembly of over 150 artifacts, curated from the esteemed collections of 29 antique collectors spanning the North, Central, and South regions of Vietnam, will be showcased at the “Antiques Gathering” exhibition held in the historic Kien Trung Palace, Hue Imperial Citadel.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

On June 14th, Hue University of Medicine and Pharmacy, Hue University, was awarded the Certification of European standard neonatal resuscitation training center by representatives of the European Resuscitation Council and Newborns Vietnam organization.

Vietnam's Piano Got Talent contest organized by Hue Academy of Music covered the local area and received the response of many professional and amateur contestants nationwide.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.