For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

On the evening of June 26, at the Thanh Toan Tiled-Roof Bridge Community Tourism Site (Thanh Thuy Ward), the City Cooperative Alliance, in collaboration with the Thanh Thuy Ward People's Committee, opened the 2026 Product Fair of Cooperatives, Affiliated Enterprises across the city, and Saigon Co.op.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

On the evening of June 22, Hue Tourism Association, in collaboration with the Consulate General of the Republic of Belarus in Ho Chi Minh City, the National Tourism Agency of Belarus, and the Belarusian Tourism Industry Association, held an online seminar to connect and promote tourism connections between Hue City and Belarusian localities.

Beyond generating a steady income for residents, the vibrant chrysanthemum gardens also pave the way to promote a model of community-based tourism tied to the unique landscape of Tam Giang Lagoon.

Located about 20 km northwest of Huế City, Hòn Vượn Mountain rises 300 meters above sea level. Here, visitors can relax, camp, breathe in the fresh air, and hunt the clouds while witnessing a stunning sunrise.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

We invite you to enjoy the dazzling night lights of Nguyen Hoang Bridge, which was officially opened for technical traffic through on the morning of March 26, in celebration of the 50th anniversary of Hue liberation day.

We invite you to enjoyimages of the violet Chinaberry blossoms, which add a romantic charm to both banksof the Huong River, especially in the cold weather.

In theseMarchdays, whenvisiting Bạch Mã National Park, you willexperience a gentlespring with the vibrantcolors of azaleas and bellflowers, and somewhere, a lingeringhint of goldenleaves, standing out against the misty air. As you make your way up to the mountainpeak, cloudsdriftclose to the path, embracing the mountaintops, while the scent of springfills the air, blending with the sounds of birds.

In the days following the full moon of the first lunar month, the apricot blossom gardens in Hue unexpectedly bloom brilliantly, attracting a large number of visitors to admire and take photos.

we invite you to explore the beauty of the mausoleum of Emperor Gia Long (Thien Tho mausoleum)-the final resting place of the founder of the Nguyen Dynasty, which features distinctive feng shui elements and unique architecture - in the spring sunshine.

After the renovation of Thuy Tien Lake Water Park (Thuy Bang Ward) and the comprehensive investment in transportation infrastructure in Thien An and Vong Canh Hill areas, by early 2025, visitors and locals alike will be amazed by the fresh and visually appealing landscape of this area.

The vibrant beauty of this flower garden is attracting many locals and tourists coming to capture memorable moments. Don’t miss the chance to visit and enjoy this romantic scene!

Hue's garden houses always carry a distinct charm, blending noble elegance with traditional colors. With green, serene spaces featuring tea bushes, small courtyards, guarding screens, and yellow apricot trees, these homes reflect a slow-paced lifestyle, deeply connected to nature and valuing the long-standing cultural heritage of the people of Hue.