On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

On the morning of July 24, the Department of Tourism coordinated with Hue Monuments Conservation Center to present gifts to Ms. Ha Phuong and her son in recognition of their 790-km walk from Hanoi to Hue as a gesture of encouragement.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the evening of July 23, at Thuong Bac Park in Phu Xuan Ward, Hue City, Hue - Culinary Capital 2026 program, themed ‘Bun bo Hue (Hue beef noodle soup) Day’, officially opened. The program is led by the Department of Tourism, in coordination with relevant units, as part of Hue Festival 2026 series of events.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

On July 17, in Hue City, the Vietnam Institute of Culture, Arts, Sports and Tourism held the opening ceremony for its K31 (2025 - 2028) doctoral course in the Central region. This is the Institute’s first doctoral training course held in the Central region.

By welcoming over 4.3 million tourist arrivals in the first 6 months, Hue tourism has reached robust growth. However, to meet its annual target and further increase tourism revenue, the industry needs to ramp up its efforts with a comprehensive set of coordinated solutions.

With the theme "Respecting Ancestors," the Huyen Tran Temple Festival in the Spring of At Ty 2025 is an activity that demonstrates the Vietnamese people's tradition of “when eating the fruit, think of the person who planted the tree" to express gratitude to Emperor Tran Nhan Tong and Princess Huyen Tran, who contributed to the people and the country in expanding the country's borders.

The ceremony of erecting the nêu pole to welcome Tết inside Huế Imperial Palace was recently re-enacted in accordance with the royal rituals of the Nguyễn Dynasty on the 23rd day of the 12th lunar month. In the royal life of the past, the nêu pole erecting ceremony (also known as Thướng Tiêu) served as a signal that Tết had arrived. The word 'Tiêu' in Thướng Tiêu means 'the treetop,' symbolizing the highest and most visible point.

With the aim of improving infrastructure, creating landscapes, and adding highlights to the Thien An Hill area to serve residents and tourists, the Thuan Hoa District People’s Committee will continue implementing the Thien An Park project - Dragon Waterfall category in 2025, with a total investment of over 14.3 (fourteen point three) billion VND.

The Ngọ Môn bell, Emperor Duy Tân’s throne, a stone relief from the Minh Mạng era, and a dragon statue from the Thiệu Trị era are four of the 33 artifacts recently recognized as national treasures. According to the decision recognizing the 13th round of national treasures for 33 artifacts, signed by Deputy Prime Minister Lê Thành Long, Huế has four artifacts included on the list. The newly recognized treasures in this round are all original and unique artifacts, possessing exceptional historica

This was the first event of the National Tourism Year, held on the morning of January 1, 2025, at the Great Court of Thái Hòa Palace. The event attracted a large number of domestic and international tourists.

Hải Vân Frontier Post monument was built in 1826 during the reign of Emperor Minh Mạng, located at an elevation of 490 meters on the majestic Hải Vân Mountain. It is a military fortification and one of the most impressive fortress frontier posts in Vietnam.

Christmas is coming, and many coffee shops in the center of Hue City becomedazzling and sparkling, attracting a large number of visitors for celebrations and photo opportunities.

Situated on the Vietnam-China border, Bản Giốc Waterfall is renowned as one of the most beautiful waterfalls in Vietnam, being the largest natural waterfall in Southeast Asia and the fourth largest in the world among waterfalls located along international borders.

Taking place from November 26 to December 10, 2024, the 'Lotus Life' Exhibition showcases 50 selected pieces from 160 lotus-themed photographs captured over 7 years by the photographer Nguyễn Khoa Huy.

After three years of preservation and comprehensive restoration, the Thai Hoa Palace (located within Hue Imperial Citadel), the site of the coronation ceremonies for 13 emperors of the Nguyen Dynasty and the venue for the most important court rituals, was inaugurated on the occasion of Vietnam's Cultural Heritage Day on November 23rd.