The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

On the night of October 8, Hue College of Tourism (under the management of the Ministry of Culture, Sports, and Tourism) held a program to welcome freshmen in the academic year 2025 - 2026, along with a cultural performance titled “The Rhythm of Hue Tourism”.

On the afternoon of October 8, Hue College of Tourism coordinated with Cholimex Foods to hold a contest titled “Finding Hue’s Culinary Ambassador - Season 6” with the theme “Hue Cuisine in the Green Flow - Creativity for Sustainable Development”.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

On the afternoon of September 29, the “Hue - A City to Reduce Plastics in Central Vietnam” project (TVA project), in collaboration with Hue Tourism College, held the launch ceremony of the Sustainable Tourism Vocational Training Center and sign a training cooperation agreement at Villa Hue Hotel.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

With its unique characteristics, Golf is “carrying” quite a few “responsibilities” on its shoulders as it serves both as a sport and as a catalyst, contributing to promoting high-quality tourism growth, expanding resort real estate space, increasing commercial and service value, and elevating destination brands internationally.

With the theme "Respecting Ancestors," the Huyen Tran Temple Festival in the Spring of At Ty 2025 is an activity that demonstrates the Vietnamese people's tradition of “when eating the fruit, think of the person who planted the tree" to express gratitude to Emperor Tran Nhan Tong and Princess Huyen Tran, who contributed to the people and the country in expanding the country's borders.

The ceremony of erecting the nêu pole to welcome Tết inside Huế Imperial Palace was recently re-enacted in accordance with the royal rituals of the Nguyễn Dynasty on the 23rd day of the 12th lunar month. In the royal life of the past, the nêu pole erecting ceremony (also known as Thướng Tiêu) served as a signal that Tết had arrived. The word 'Tiêu' in Thướng Tiêu means 'the treetop,' symbolizing the highest and most visible point.

With the aim of improving infrastructure, creating landscapes, and adding highlights to the Thien An Hill area to serve residents and tourists, the Thuan Hoa District People’s Committee will continue implementing the Thien An Park project - Dragon Waterfall category in 2025, with a total investment of over 14.3 (fourteen point three) billion VND.

The Ngọ Môn bell, Emperor Duy Tân’s throne, a stone relief from the Minh Mạng era, and a dragon statue from the Thiệu Trị era are four of the 33 artifacts recently recognized as national treasures. According to the decision recognizing the 13th round of national treasures for 33 artifacts, signed by Deputy Prime Minister Lê Thành Long, Huế has four artifacts included on the list. The newly recognized treasures in this round are all original and unique artifacts, possessing exceptional historica

This was the first event of the National Tourism Year, held on the morning of January 1, 2025, at the Great Court of Thái Hòa Palace. The event attracted a large number of domestic and international tourists.

Hải Vân Frontier Post monument was built in 1826 during the reign of Emperor Minh Mạng, located at an elevation of 490 meters on the majestic Hải Vân Mountain. It is a military fortification and one of the most impressive fortress frontier posts in Vietnam.

Christmas is coming, and many coffee shops in the center of Hue City becomedazzling and sparkling, attracting a large number of visitors for celebrations and photo opportunities.

Situated on the Vietnam-China border, Bản Giốc Waterfall is renowned as one of the most beautiful waterfalls in Vietnam, being the largest natural waterfall in Southeast Asia and the fourth largest in the world among waterfalls located along international borders.

Taking place from November 26 to December 10, 2024, the 'Lotus Life' Exhibition showcases 50 selected pieces from 160 lotus-themed photographs captured over 7 years by the photographer Nguyễn Khoa Huy.

After three years of preservation and comprehensive restoration, the Thai Hoa Palace (located within Hue Imperial Citadel), the site of the coronation ceremonies for 13 emperors of the Nguyen Dynasty and the venue for the most important court rituals, was inaugurated on the occasion of Vietnam's Cultural Heritage Day on November 23rd.