On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

On December 30, in Kim Long Ward, Hue City Project Management Board for Construction Investment and Urban Development held a conference to announce the Zoning Plan (1/2000 scale) for the Golf Course Tourism Area located in Kim Long Ward and Binh Dien Commune, Hue City.

On December 29, at the headquarters of the Ministry of Culture, Sports and Tourism, the Scientific Council for the appraisal of the Master Plan for the preservation, restoration and rehabilitation of the Complex of Hue Monuments to 2030, with a vision to 2050 met, discussed, and reached a consensus to approve this significant planning content.

On the morning of December 27, the Department of Tourism organized a conference to promote rural tourism in Hue City.

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

On the morning of December 25, the Department of Tourism held a famtrip program to survey the potential of tourist sites and rural tourism products in Hue City.

With the theme "Respecting Ancestors," the Huyen Tran Temple Festival in the Spring of At Ty 2025 is an activity that demonstrates the Vietnamese people's tradition of “when eating the fruit, think of the person who planted the tree" to express gratitude to Emperor Tran Nhan Tong and Princess Huyen Tran, who contributed to the people and the country in expanding the country's borders.

The ceremony of erecting the nêu pole to welcome Tết inside Huế Imperial Palace was recently re-enacted in accordance with the royal rituals of the Nguyễn Dynasty on the 23rd day of the 12th lunar month. In the royal life of the past, the nêu pole erecting ceremony (also known as Thướng Tiêu) served as a signal that Tết had arrived. The word 'Tiêu' in Thướng Tiêu means 'the treetop,' symbolizing the highest and most visible point.

With the aim of improving infrastructure, creating landscapes, and adding highlights to the Thien An Hill area to serve residents and tourists, the Thuan Hoa District People’s Committee will continue implementing the Thien An Park project - Dragon Waterfall category in 2025, with a total investment of over 14.3 (fourteen point three) billion VND.

The Ngọ Môn bell, Emperor Duy Tân’s throne, a stone relief from the Minh Mạng era, and a dragon statue from the Thiệu Trị era are four of the 33 artifacts recently recognized as national treasures. According to the decision recognizing the 13th round of national treasures for 33 artifacts, signed by Deputy Prime Minister Lê Thành Long, Huế has four artifacts included on the list. The newly recognized treasures in this round are all original and unique artifacts, possessing exceptional historica

This was the first event of the National Tourism Year, held on the morning of January 1, 2025, at the Great Court of Thái Hòa Palace. The event attracted a large number of domestic and international tourists.

Hải Vân Frontier Post monument was built in 1826 during the reign of Emperor Minh Mạng, located at an elevation of 490 meters on the majestic Hải Vân Mountain. It is a military fortification and one of the most impressive fortress frontier posts in Vietnam.

Christmas is coming, and many coffee shops in the center of Hue City becomedazzling and sparkling, attracting a large number of visitors for celebrations and photo opportunities.

Situated on the Vietnam-China border, Bản Giốc Waterfall is renowned as one of the most beautiful waterfalls in Vietnam, being the largest natural waterfall in Southeast Asia and the fourth largest in the world among waterfalls located along international borders.

Taking place from November 26 to December 10, 2024, the 'Lotus Life' Exhibition showcases 50 selected pieces from 160 lotus-themed photographs captured over 7 years by the photographer Nguyễn Khoa Huy.

After three years of preservation and comprehensive restoration, the Thai Hoa Palace (located within Hue Imperial Citadel), the site of the coronation ceremonies for 13 emperors of the Nguyen Dynasty and the venue for the most important court rituals, was inaugurated on the occasion of Vietnam's Cultural Heritage Day on November 23rd.