The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

The “Imprints of Hue Buddhist Heritage” exhibition, part of a series of activities celebrating Vesak 2570 of the Buddhist calendar (2026 Gregorian calendar), officially opened on the afternoon of May 24 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Thuan Hoa Ward).

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

Following its success in Hue, representative paintings by Emperor Ham Nghi will be showcased to the public in Hanoi in late April 2026.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.