On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On the afternoon of June 19, Mr. Nguyen Thanh Binh, Standing Member of Hue Party Committee, Standing Vice Chairman of Hue City People’s Committee, held a working session with the Airports Corporation of Vietnam (ACV) to discuss cooperation on investment promotion and expanding air connectivity, contributing to effectively operate Terminal T2 of Phu Bai International Airport.

On May 22nd, during his working visit to Vietnam, Director of the UNESCO World Heritage Center, Lazare Eloundou Assomo, toured several heritage sites in Hue including the Imperial Citadel, the Museum of Royal Antiquities, and An Dinh Palace to conduct a field survey and learn about the management, conservation and promotion of World Cultural Heritage values ​​in the locality.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.

Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

A trade connection program between Kinh Do Specialty Joint Stock Company and 20 enterprises in the City area was held on March 22. The program aimed to bring the enterprises into the Song Centre space. This event was organized by the Trade Investment Promotion and Enterprise Support Center in collaboration with the Enterprise Association, and Kinh Do Specialty Joint Stock Company.

According to the information released by the Department of Tourism on the afternoon of February 27, the promotional video for the National Tourism Year – Hue 2025 with the theme “Hue - Ancient Capital - New Opportunities” has just been launched on the Fanpage of Hue City People’s Committee.