In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

On June 19th, at Hue Imperial Citadel, MONO, a singer, officially held a countdown event to launch his new music video, “Cong Tu Van Tho”.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

On the morning of June 17th, Hue City People's Committee held a meeting and commendation ceremony for Hue Football Club following its achievement of securing one of the two direct promotion spots to compete in the National First Division for the 2026/2027 season. The event was chaired by Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People's Committee. Also in attendance were Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang and leaders of relevant departments and agencies.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

On June 4, a delegation from Hue City, led by Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a conference to meet with Chinese tourism businesses and investors in Beijing, China. The delegation also had the participation of representatives from Hue City Department of Tourism and Hue Center for Investment Promotion, Trade, and Enterprise Support.

As part of its tourism promotion and air route development mission in China, on June 1, a delegation from Hue City attended the “Vietnam-China Aviation and Tourism Connectivity” program, organized by the Airports Corporation of Vietnam (ACV) in Shanghai, China.

At a workshop themed “Hoanh Son Quan – Ngang Pass: Historical and cultural issues” organized by Ha Tinh Historical Science Association and the People’s Committee of Hoanh Son Ward on the morning of May 21, delegates agreed that experiences of conservation and value promotion from the Hai Van Quan relic site in Hue City could be applied to Hoanh Son Quan.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.