Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.

On the morning of August 29, Hue Premium Silica Co., Ltd. (HPS) officially held a ceremony to inaugurate the project of Investment for expanding a new production line of its high-quality low-iron sand and quartz powder processing factory.

On August 15, 2025, Vietnam General Confederation of Labor held the 2025 Creative labor Festival in Hanoi. Hue City was honored to have two participating units, including: Tien Phong Forestry One Member State Co., Ltd., and Bach Ma Herbals Production Trading Services Co., Ltd.

The expansion of Hue Brewery Plant, once completed, will become one of the most modern beer production facilities in the country. It will help enhance the company’s competitiveness while serving as a core driver in the local processing industry.

On the afternoon of July 10th, the Department of Finance, in coordination with Luxembourg Project Management Board, Project Technical Support Office, and Mekong Herbals Joint Stock Company (Mekong Herbals), held a contract signing ceremony for the production and consumption of organic standard hibiscus flowers with households in Phong Thai and Phong Dien Wards.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

Kim Doi village, Quang Thanh commune, Quang Dien district is known as a bustling place for producing dried noodle sheets during the off-season. Recently, with the support of mechanisms and policies from functional departments and the locality, the people of Kim Doi have invested more in machinery, expanded production with higher productivity and quality, and brought their products to distant markets, creating job opportunities for hundreds of local workers with stable incomes... Notably, dried noodle sheets in Kim Doi have recently been voted as a typical agricultural product of the province.