Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

On the morning of June 23rd, the Organizing Board of Hue-ICT Challenge 2024 awarded prizes for the creative information technology (IT) product competition to participated college and university students and reckoned up the Hue-ICT Challenge 2024.

As part of the summer festival program “Shining Citadel,” Hue Festival Organizing Committee hosts the “Three regions ornamental plants and orchids exhibition 2024” at Co Ha Garden, Royal Palace - Hue Imperial Citadel. The exhibition opened on the morning of June 21.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.

Over 150 highland residents from Nam Dong and A Luoi received free cataract surgeries, returning to their daily lives. This is the result of two meaningful volunteer surgery missions led by Professor Hattori Tadashi from Hue Eye Hospital and other humanitarian organizations.

On June 18, a free reading station was launched on the train connecting heritages between Hue and Da Nang, featuring around 150 books set up by the Provincial Development Research Institute in collaboration with other units and projects.

Talking about Hue cuisine, tourists always give compliments, a special highlight of which is Hue vegetarian cuisine. Tapping the value of vegetarian cuisine for tourism is partly an opening to promote tourism and partly a contribution to preserving and promoting the value of Hue vegetarian cuisine.