With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

Hue University is at a juncture of opportunity and development requirements on its journey toward becoming a National University before 2030. Prof. Dr. Nguyen Vu Quoc Huy, Acting President of Hue University, shared with Hue Today Weekly the strategic directions and key solutions for achieving this goal.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

Hue has been a centrally governed municipality for more than a year, making planning adjustments subject to many new requirements. Regarding this issue, Dr. Ngo Viet Nam Son, Architect, shared his perspectives with Hue Today Weekly on development thinking, regional connectivity, and long-term growth drivers for Hue heritage city.

In the early summer morning mist, while the weather still carries a hint of chilly breeze, many people passing by Tinh Tam Lake inside Hue Citadel feel as though they have “wandered into a serene space”, where some brew tea, some enjoy tea, others gently pick lotus blossoms, while locals and visitors take the opportunity to pose for photos with the blooming lotus flowers… Tinh Tam has long been a famous scenic spot, once listed by Emperor Thieu Tri as one of the “Twenty finest landscapes of the Imperial Land”. Contributing greatly to the fame of this landmark is the white lotus, also known as the “royal” lotus.

The 3rd HTA Group Cup Football Tournament – 2026 kicked off on the afternoon of May 7 at Green City Stadium (My Thuong Ward, Hue City). Beyond serving as a healthy sporting playground, the event also provides an opportunity for participating organizations to demonstrate their social responsibility toward the community.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

The review and adjustment of Hue’s urban master plan to 2045, with a vision toward 2065, marks a pivotal moment for the city’s future development. As Hue has recently become a centrally-run governed municipality, the planning process goes beyond merely updating technical indicators or redefining urban boundaries; it opens an opportunity to redefine a long-term development vision for one of Vietnam’s most distinctive heritage cities.