Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

Under the guidance of Quoc Hoc Hue Cooperation and Public relations Club (The Mosaic), students from various places have had the opportunity to learn about the history and architecture of Quoc Hoc Hue High School for the Gifted. This has been a meaningful occasion for students from different schools to explore a new learning environment, while also creating opportunities for cultural connection, experience, and sharing.

In parallel with the Festival, Hue has become one of the focal points for attracting, gathering, and spreading cultural values, serving as an environment and opportunity to revive and illuminate Hue’s cultural heritage.

For students, Tet is not only a time for celebration and family reunions but also an opportunity to share and support those in difficult circumstances. Many charitable activities organized by the school have “ignited a flame of love” in the students, spreading noble humanitarian values.

It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.