This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

The construction of Ring Road 3 will begin in September 2025, marking a major milestone in Hue City’s urban transportation infrastructure development strategy. Far more than a conventional road project, this route is seen as a catalyst for expanding urban space, creating strategic land reserves, attracting investment, and improving quality of life for local residents.

In 2012, I first visited Chi Linh - Hai Duong and toured Con Son pagoda. Having had the opportunity to visit and worship at many pagodas across Vietnam, Con Son pagoda left a deep impression on me from the very first glance, due to its scenery, its ancient charm, and an unexplainable sense of sacred understanding. Returning in 2025, that feeling remains as intact as the first time. I respectfully share with readers some photos of this ancient pagoda, which is over 700 years old. And if you have the chance, let you visit once to admire and contemplate.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

Under the guidance of Quoc Hoc Hue Cooperation and Public relations Club (The Mosaic), students from various places have had the opportunity to learn about the history and architecture of Quoc Hoc Hue High School for the Gifted. This has been a meaningful occasion for students from different schools to explore a new learning environment, while also creating opportunities for cultural connection, experience, and sharing.

In parallel with the Festival, Hue has become one of the focal points for attracting, gathering, and spreading cultural values, serving as an environment and opportunity to revive and illuminate Hue’s cultural heritage.