On the afternoon of June 22nd, Hue University announced that the Times Higher Education, a magazine covering news and issues related to higher education, has released the Times Higher Education’s (THE) Asia University Rankings 2023.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

Tam Giang brackish water lagoon system is the Southeast Asia's largest, located 30 km from Hue City. The lush mangrove forest not only creates conservation areas for aquatic resources, helping the Tam Giang lagoon to put on a new color, but also protects the habitat from the impact of climate change, creating more livelihoods for local people, from fishing to community tourism.

On May 30, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a working session with the Commercial Department – Vietjet Aviation Joint Stock Company (Vietjet) about opening new domestic and international flights to Hue.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

The Terminal T2 of Phu Bai International Airport has been completed and put into operation, opening up new opportunities for Thua Thien Hue to accelerate and develop.

On his working visit to Hue in late March 2023, Prime Minister Pham Minh Chinh proposed that the locality should coordinate with the Ministry of Culture, Sports and Tourism to set up the project to build the Hue Museum of Royal Antiquities in a new position in the spirit of science, modernity, and architecture in harmony with the overall Hue Monuments.

On the morning of April 28th, an A321 aircraft with flight number VN 1370 from Vietnam Airlines carried 168 passengers from Ho Chi Minh City to Hue. This was the first flight to “inaugurate” Terminal T2 at Phu Bai International Airport.

A new cultural space and rendezvous named "Intercultural meeting place" has just been launched on the afternoon of April 26 at 94, 96, and 98 Bach Dang Street, Hue City.

Cecile Le Pham Fine Arts Museum (53 Ham Nghi, Hue City) is a newly launched non-public museum that welcomes visitors. This is the passion of Ms. Cecile Le Pham (a Vietnamese French person) after nearly 30 years of collecting artifacts from all over the world.

Following Vietnam’s decision to resume the operation of international flights, tour operators have started to plan and build tours to serve foreign tourists.

Tourism products with cultural experiences, especially safe festivals, will attract tourists in the new adaptation period to COVID-19.

Notably, the 2022 Lunar New Year holiday saw relatively high demand for bookings at high-star resorts and hotels.