To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

In an era marked by shopping malls, mini supermarkets, and the pervasive influence of digital utilities, the process of preparing for Tet has become incredibly convenient for families. However, the Tet market remains an irresistibly charming space for those who cherish nostalgia - individuals who fondly recall the old Tets, deeply connected to their mothers, grandmothers, and the years of hardship.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Favorable international market dynamics and supportive policies for businesses in the import-export sector have created unique advantages for Hue enterprises, boosting their performance in this field.

Kim Doi village, Quang Thanh commune, Quang Dien district is known as a bustling place for producing dried noodle sheets during the off-season. Recently, with the support of mechanisms and policies from functional departments and the locality, the people of Kim Doi have invested more in machinery, expanded production with higher productivity and quality, and brought their products to distant markets, creating job opportunities for hundreds of local workers with stable incomes... Notably, dried noodle sheets in Kim Doi have recently been voted as a typical agricultural product of the province.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Hue is colorful on the days near Mid-Autumn Festival. Hundreds of unicorn heads, together with accessories and props displayed for sale along the street have attracted buyers and wanderers.