“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

A large number of locals and visitors attending Hue Nam Temple Festival (Hon Chen Temple) joined the road procession, traveling from Thien Tien Thanh Giao Holy Place (352 Chi Lang Street) to Thuong Bac Park along the Huong River (Tran Hung Dao Street, Phu Xuan Ward).

On March 7th, in Huong An Ward, the Youth Union of Huong An Ward, in coordination with Tuoi Tre Newspaper, Greenfeed Vietnam Joint Stock Company and Hue Youth Union, organized a program to provide livelihood support to disadvantaged households in the area, helping residents develop their economy and stabilize their lives.

On March 3rd, coinciding with the Nguyen Tieu (first Full Moon) Festival of the Year of the Horse 2026, the Department of Agriculture and Environment released nearly 100.000 fish into the Huong River to help restore local aquatic resources. Species included crucian carp, yellow catfish, climbing perch and common carp.

On the night of March 2, the Union of Literature and Arts Associations and the Hue City Writers’ Association hosted the Binh Ngo 2026 First Full Moon Poetry Night under the theme “Spring by the Huong River”, drawing a large number of writers, artists, and poetry lovers to attend.

On the morning of March 1, Hue City Youth Union and the Vietnam Youth Federation of Hue City organized the Youth Month Kick-off Ceremony and launched the Tet Tree-planting Festival “Forever Grateful to Uncle Ho” in the Spring of the Year of the Horse 2026 in Huong Thuy Ward.

On the afternoon of February 10, Hue Spring Festival in the Year of the Horse 2026, themed “Identity and Integration”, officially opened at Ly Tu Trong Park along the bank of the Huong River on Le Loi Street, Thuan Hoa Ward. The event is organized by Hue City People's Committee.

On the afternoon of February 9, an art exhibition, themed “Celebrating Spring and the Zodiac of the Horse 2026”, was held at Song Huong Magazine (9 Pham Hong Thai). It was organized by Hue Fine Arts Association. This is an annual tradition having become a familiar cultural activity for Hue art community as Tet and Spring arrive.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.