After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

In early June, Tan Do Thanh Hieu Co group (Neo ‘Bulletin of the Friends of Ancient Hue’ group) was overwhelmed with joy, forgetting the oppressive heat as they witnessed the completion of their cherished project.

The 6th National Scientific Conference on Biological Research and Teaching in Vietnam, hosted by University of Education, Hue University, took place on July 6th.

In the third quarter round of the 24th “Road to Mount Olympia” (with Vietnamese title being “Duong len dinh Olympia”), which was broadcasted on the afternoon of July 7, Vo Quang Phu Duc, a representative from Quoc Hoc Hue High School for the Gifted, excellently won the first prize.

On the afternoon of July 6, the art event "The Shape of Sound" was organized by the Thua Thien Hue Fine Arts Association in collaboration with Song Huong Magazine and the family of the late artist Vo Xuan Huy at 9 Pham Hong Thai St.

On the evening of July 5th, the Department of Tourism organized the opening ceremony of Hue Lotus Festival 2024 with the theme “Returning to the land of the Royal Lotus” at Tu Tuong Park, Hue City.

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

Hue Hiphop Festival 2024 was filled with excitement and enthusiasm. The event provided an incredible music platform for Hiphop loving community in Hue in particular, and Vietnam in general.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

After four days, the “Countryside Market Festival” in response to Hue Festival 2024 closed on the evening of June 30 with many impressive moments.