As a part of 2025 National Tourism Year, the Event Week titled “100 Flavors - Michelin-Starred Chefs” will take place from November 23 to 30 in Ho Chi Minh City and Hue.

On the afternoon of November 7th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Phan Thien Dinh, together with Standing Committee Member of the City Party Committee and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received a donation of 1 billion VND from Vietravel Tourism Joint Stock Company to support the city’s post-flood recovery efforts.

The Ministry of Culture, Sports, and Tourism has issued a document requesting Hue City People’s Committee to prioritize funding and assign Hue Monuments Conservation Center to continue reviewing the areas along the walls of Hue Imperial Citadel that are at high risk of blowing off.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

On the morning of October 30, the Department of Tourism announced that the International Tea Festival - Hue 2025 will be postponed and held on December 10 - 12 due to the impact of the flood.

According to statistics, the number of visitors to Hue in the first 9 months reached nearly 5 million arrivals, witnessing an increase of nearly 63% compared to the same period. This is truly good news for Hue as the city hosts the National Tourism Year for the second time.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

The direct air route connecting Shenzhen and Da Nang has officially reopened after more than 5 years of interruption, bringing great expectations for tourism in Hue and the Central region.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.