In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

On the afternoon of August 15, the Enterprise Development Foundation - Vietnam Chamber of Commerce and Industry (VCCI), and the Provincial Business Association, in collaboration with Vietnam Anti-Counterfeiting Technology Joint Stock Company (ACTIV), organized a workshop on “Traceability: Intellectual property protection for enterprises and key products of Thua Thien Hue Province”.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

Over the course of 3 nights, from August 2 to 4, at the Imperial City Night Street in Thuan Hoa Ward, Hue City People's Committee will organize a creative and experiential space for Hue traditional handicrafts, specialties, and cuisine.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

Located close to Hue city, owning unique community tourism products and experiences, Huong Thuy becomes an attractive destination.

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.