A group of young people who continue “the story of Hue’s lotus” by giving it new life beyond culinary products or the blossoms that brighten every summer, through decorative items, gifts, and unique accessories.

On the morning of September 5th, as part of Vietnam - Japan Local Cooperation Forum 2026 in Hue City, an exhibition area showcasing photos and signature products from Vietnamese and Japanese localities was opened at Song Huong Theater.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

On the afternoon of August 28, the Standing Committee of Hue City Farmers’ Union opened the 2026 Agriproduct Fair, featuring and promoting outstanding agricultural products and OCOP-certified products.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

On the occasion of Vietnam’s Science, Technology and Innovation Day 2026 (May 18), Hue city launched activities to honor outstanding scientists and present awards in science and technology competitions. Recognition and prizes serve as a bridge between scientific research and real-world life, helping to identify valuable new talents, products, and inventions that can be applied in real life to drive local socio-economic development.

Amid fluctuations in the global energy market and the risk of supply disruptions, especially for petroleum products, the dual approach of developing renewable energy while building a long-term fuel supply and reserve strategy has become a key requirement for Hue City to ensure sustainable growth.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.