When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

The establishment and development of Hue Union of Literature and Arts Associations - abbreviated as the “Union” (originating from Thua Thien National Salvation Cultural Association in 1945), marks an important milestone in Hue’s cultural history. For 80 years, the Union has not only organized and gathered creative forces but has also served as a “pivot” connecting heritage with innovation, tradition with modernity, and artists with the public.

On the afternoon of September 24, the University of Arts, Hue University, held the opening ceremony of the 2025 International Fine Arts Exhibition themed “Cultural heritage in contemporary art practice”. The event is part of the 2025 International Workshop and Exhibition program, bringing together artists from Japan, the Republic of Korea, Thailand, Laos, and Vietnam.

On September 16, in Hanoi, the National Data Association (NDA) had a working session with Hue Monuments Conservation Center to discuss a cooperation plan in digital transformation and heritage data development. Major General Nguyen Ngoc Cuong, Vice Chairman of the NDA; Mr. Hoang Viet Trung, Director of Hue Monuments Conservation Center; and Mr. Nguyen Long, Vice Chairman of the Vietnam Informatics Association, attended the working session.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

From August 24th to 29th, the CIPA 2025 Symposium took place in Seoul, South Korea, with the theme “Heritage Conservation from Digital Data: From Digital Documentation to Data-Based Heritage Preservation”. This major forum brought together nearly 1.000 experts, researchers, and international organizations in the field of conservation.

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.