“Books and Ao Dai - Nurturing Intellect and Honoring Vietnamese Identity” was the theme of an exhibition held by the City Library on the morning of July 9 at No. 29A Le Quy Don St. (Thuan Hoa Ward).

On the evening of July 7, Hue Museum of Fine Arts officially opened the performance and exhibition program titled “The Knowledge of Tailoring and Wearing Hue Ao Dai” at Diem Phung Thi Art Center (No.17 Le Loi St., Thuan Hoa Ward).

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.