Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

Many valuable archival materials of the Nguyen Dynasty, as well as Hue’s historic structures and rituals, remain scattered across museums, archival centers, and private collections abroad. Through international cooperation and connections with researchers and cultural organizations, Hue is working to bring these archival resources home to support the restoration, conservation, and reconstruction of its heritage.

On the afternoon of July 20, Hue City Folk Arts Association held a scientific seminar to commemorate the 35th anniversary of Hue Folk Arts (1991-2026).

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Nearly 200 years since EmperorMinh Mang ordered the casting, the Nine Dynastic Urns were successfully created in 1837; the value of the national treasure, the Nine Dynastic Urns, has surpassed the stature of the nation and the era, worthy of being a heritage of humanity.

Through learning, vivid visual experiences, and "seeing and hearing" have helped students not only understand more about Hue's heritage recognized by the world, but also foster the love for their homeland and appreciate the precious heritage and cultural values of the nation.

Close to 420,000 pages of Han Nom documents have been digitized - a figure recently announced by the Provincial General Library, bringing joy to researchers.