On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

By blending modern technology with long-standing cultural values, Hue’s heritage is embarking on a new, vibrant journey.

Ancient chrysanthemums, a symbol frequently found in heritage structures, clothing, and jewelry of the Nguyen Dynasty, have left their traces but seem to have disappeared from Hue. Meanwhile, the appreciation for these flowers continues as a quiet passion among some "scholars of Ha Thanh".

It may seem easy to dream of a day when Gia Hoi “revives,” not only preserving its essence and cultural heritage values, but also seizing the opportunity for this ancient quarter to develop. The preservation of heritage values in this ancient quarter located east of the Hue Citadel, however, is facing many challenges and conflicts.

Along with regular cultural activities, Lieu Quan Buddhist Cultural Center has collaborated with a number of units and organizations to implement meaningful cultural programs, including seminars and workshops related to the preservation and promotion of Buddhist cultural heritage.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

“Đế Đô Khảo cổ ký” (“Imperial Ancient Capital Archaeology Chronicles”) is a pioneering project combining heritage and technology, promising to open new horizons for cultural industries in Vietnam.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.