With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

It now takes less than 30 seconds to buy an admission ticket, tap a phone against an NFC station to learn about a heritage site, or scan a QR code to listen to an electronic guide. Exploring Hue’s heritage is becoming possible through an expanding range of new approaches.

On the afternoon of 30/9, Deputy Secretary of the City Party Committee and Chairman of Hue City People's Committee Le Tri Thanh led a survey of several heritage sites and cultural spaces to assess their current conditions and study ways to promote their historical, architectural and landscape values.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

In Binh Dien Commune, people with knowledge of Pa Hy culture are directly teaching traditional folk songs, dances, and musical instruments to younger generations. Through the Pa Hy Traditional Folk Song Club, the cultural heritage continues to be passed down.

On the afternoon of September 24, a delegation from the Central Propaganda and Mass Mobilization Commission had a working meeting with Hue Monuments Conservation Center to discuss the preservation and promotion of Hue’s cultural heritage, traditional performing arts, and the application of science and technology in heritage digitalization.

On the morning of September 24, Mr. Le Tri Thanh, Chairman of Hue City People’s Committee, had a meeting with H.E. Adam Mulawarman Tugio, Ambassador Extraordinary and Plenipotentiary of Indonesia to Vietnam.

On the evening of September 24th, as part of the Autumn Festival - Hue Festival 2026, the grounds of Kien Trung Palace will come alive with the colors of the Mid-Autumn Festival, featuring a lantern festival, royal court games, and an artistic program steeped in Hue’s traditional cultural heritage.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.