On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

On June 19th, at Hue Imperial Citadel, MONO, a singer, officially held a countdown event to launch his new music video, “Cong Tu Van Tho”.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

On the afternoon of June 11, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh, along with representatives of local departments and agencies, had an official meeting with a delegation from Fundación Metrópoli of Spain, led by Dr. Alfonso Vegara Gomez, the organization’s Founder and President, to explore strategic orientations for urban planning and sustainable heritage urban development of Hue.

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.