By welcoming over 4.3 million tourist arrivals in the first 6 months, Hue tourism has reached robust growth. However, to meet its annual target and further increase tourism revenue, the industry needs to ramp up its efforts with a comprehensive set of coordinated solutions.

For the very first time, Hue City will host the Hue Wonderverse Fest 2026 - an International Music and Heritage Festival envisioned to develop into an intellectual property (IP) annual cultural and music festival of the city.

On the morning of July 11, Hue City People’s Committee launched the first Promotional Sales Month in 2026 at Kim Dong Park (Ha Noi St., Thuan Hoa Ward.)

In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

Having withstood countless historical upheavals, tens of thousands of precious Nguyen Dynasty Woodblocks were inscribed on UNESCO’s Memory of the World Register in 2009, becoming Viet Nam’s first World Documentary Heritage. They are currently preserved under strict archival conditions at the National Archives Center No. IV in Da Lat (now located in Cam Ly Ward, Da Lat City, Lam Dong Province).

On July 4, the Hoa Chau Ward People’s Committee welcomed and held a working session with a delegation from Cergy City (French Republic), led by Ms. Malika Yebdri, First Deputy Mayor of Cergy in charge of Culture, Cultural Heritage, and International Cooperation.

On the afternoon of June 24, the City People's Committee held its regular June meeting and a session to review the city's socio-economic performance during the first 6 months of 2026. The meeting was chaired by Mr. Nguyen Khac Toan, Party Central Committee Member, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee.

On the morning of June 17th, Hue City People's Committee held a meeting and commendation ceremony for Hue Football Club following its achievement of securing one of the two direct promotion spots to compete in the National First Division for the 2026/2027 season. The event was chaired by Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People's Committee. Also in attendance were Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang and leaders of relevant departments and agencies.

The People's Committee of Hoa Chau Ward has officially issued a plan for the organization of Hoa Chau City Trail 2026. This will be the first event of its kind in Hue, combining road running and trail running (City Trail), with the longest distance extending up to 42 kilometers.