A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the morning of December 30, Prime Minister Pham Minh Chinh chaired an online conference to review one month of implementation of the “Quang Trung Campaign”, a rapid initiative to rebuild and repair houses for households whose homes collapsed, were destroyed, swept away by floods, or severely damaged by recent storms and flooding. The meeting was also attended by Deputy Prime Minister Tran Hong Ha, along with leaders of ministries, sectors, and localities.

Successive floods have inflicted severe damage on irrigation infrastructure while directly disrupting the livelihoods of thousands of households. What are the most effective ways to respond? On this issue, Hue Today Weekend held an interview with Dang Van Hoa, Director of the Hue City Sub-department of Irrigation and Climate Change.

Hue City People’s Committee is seeking public feedback on a draft resolution regulating the collection, management, and use of entrance fees for Hai Van Frontier Post, a national historical and architectural relic located atop the Hai Van Pass on the boundary between Hue and Danang.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

The 4th Congress of Delegates of the Vietnam - Thailand Friendship Association of the city, for the 2025 - 2030 term, was held on December 26. Attending the Congress were Standing Deputy Secretary of the City Party Committee Pham Duc Tien; Vice Chairman of the City People’s Committee Tran Huu Thuy Giang; along with representatives of departments, agencies, sectors, and a large number of association members.

After five years of research, development, and implementation of organic agriculture and the circular agricultural economy, Que Lam value chain has demonstrated that this is an effective economic model, creating numerous sustainable livelihoods for local people while contributing to environmental protection and public health.

On December 24, Vice Chairman of the City People's Committee Tran Huu Thuy Giang conducted an inspection of housing construction for people under the “Quang Trung Campaign”, the allocation of resettlement land for households in landslide-prone areas, and the processing of administrative procedures in the communes, including Khe Tre, Nam Dong, and Long Quang (part of formerly Nam Dong District).

Hue’s transportation and urban infrastructure have undergone significant changes in recent times, with a series of large-scale key projects being invested in and implemented, opening up new connectivity spaces for the city.