At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

The 10th National Sports Games are scheduled for November 2026 in Ho Chi Minh City, Dong Nai, and Dong Thap. Hue sports teams are expected to compete in 16 disciplines, including football, swimming and diving, archery, badminton, chess, Chinese chess, sepak takraw, shuttlecock kicking, and athletics.

On the afternoon of December 30, the Union of Literature and Arts Associations of Hue City organized a program to honor outstanding artists and writers, and presented awards to exceptional literary and artistic works in 2025.

In the not-too-distant future, the more than 120-hectare area south of Hue city center will move beyond being a newly developed site to take shape as a “university city” - a space for living, learning, and creativity, gathering the intellectual elite of Central Vietnam.

As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.

Organized for the first time by Hue University, the “Hue University Innovation Solutions Competition - 2025” not only recognizes innovative initiatives but also motivates lecturers to sustain creativity, foster the inspiration of innovation and startups among students.

On the morning of December 27, the Center for Rural Development in Central Vietnam (CRD), University of Agriculture and Forestry, Hue University, celebrated its 30th anniversary (1995 - 2025).

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.