According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

On the afternoon of February 2, the People's Committee of Thuan Hoa District organized the closing ceremony of the At Ty (the Year of the Snake) Spring Festival 2025. Attendees included leaders from Phu Xuan and Thuan Hoa districts, as well as artisans participating in the Spring Festival.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

On January 20, the University of Education, Hue University, organized a program themed “Spring Connecting - Tet Sharing”, taking students to return home to celebrate At Ty Lunar new year - 2025.

On the evening of January 11th, in Trung Son Commune (A Luoi District), the Border Guard Command of Hue City, in collaboration with the Vietnam Fatherland Front Committee of Hue City, organized the flagship program “Border Spring warms the people’s hearts” in celebration of the At Ty Lunar New Year - 2025.

Travel companies have begun offering At Ty Tet holiday tours with attractive promotional programs. This year, travel trends in Tet are expected to see significant changes.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

In the framework of Hue Digital Transformation Week 2023 – “Creating digital data – promoting regional connectivity” held by the Provincial People’s Committee in collaboration with the Vietnam Software & IT Services Association (VINASA), the opening ceremony of the exhibition featuring typical digital technology platforms and solutions took place on the morning of December 14 at Song Huong Theater.