Ao Dai has become a cultural symbol for Vietnamese women in general. For the women of Hue in particular, Ao Dai is a source of pride because Hue Ao Dai has been firmly established in the hearts of the people. For Ao Dai to flourish and be honored, the support and promotion by our sisters, by the members of the Women's Union throughout the province, are essential.

The following are some photos taken by Nguyen Phuc Bao Minh, a photographer, during a visit to the Nam Hong Royal Museum (Tu Son, Bac Ninh), with a working group of Hue Monuments Conservation Center, where the “Emperor’s Treasure” golden seal is displayed by Mr. Nguyen The Hong, a businessman.

Ms. Hoang Thi Khanh, 81 years old, selling betel nut at Dong Ba market, said that before 1975, small traders all wore ao dai, and Dong Ba was like a miniature Hue, a place preserving the essence of Hue's cultural heritage. Sometimes visitors from far away come to Hue, to Dong Ba market, just to hear the very authentic Hue dialect of the old and young ladies.

As the Tet holiday approaches, many Vietnamese people living far from their homeland still feel the eager atmosphere. Some feel excited when returning to their homeland, while many families enjoy celebrating Vietnamese Tet in foreign lands.

Born and raised in the South, educated abroad, but the young man La Quoc Bao has a natural affinity and passion for researching and reviving Nguyen dynasty costumes.

Alongside the significant programs and activities that have been taking place in the city to create a joyful and bustling atmosphere to welcome the Lunar New Year of Dragon, Hue City focuses on embellishing the streets to celebrate Tet (Lunar New Year), with the highlight of the 2024 Spring Festival stretching from the south bank of the Perfume River to parks and green spots in the city.

On the morning of February 4th, at Trinh Cong Son Park, the People's Committee of Hue City organized the announcement ceremony for the ASEAN Clean Tourist City Awards 2024 and launched the Green Sunday event across the entire city.

To sell and serve the customers for the 2024 Lunar New Year of the Dragon, flowers from the South, the North, and even from the suburban flower-growing areas of Hue are being transferred to Hue central area by traders.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

On the morning of January 30th, the Organizing Committee of the “Tet Hue 2024” program held a press conference to provide information about the purpose, significance, and some activities within the framework of the Tet Hue 2024 program. The conference was attended by city leaders, departments, and journalists from central and local press agencies.